So, some of your pages ended up in the supplemental results. Now what? How do you get them out? Well, the popular short answer is this: "Build page rank!" The obvious next question is: "How do I build page rank?" Again, the popular short answer is: "Build links!" The question that naturally follows is: "How do I build links?" Well, now we are getting somewhere! You could buy them, but that is taboo, and everyone knows it is cheating, but whether you admit it or not, eventually it will lead to trouble.
So, what's a webmaster to do? There is really only one correct answer to this one, and once you know this and really understand it it will be the answer to almost every other page rank problem as well. One simple word, "content!"
How do you get content? You obviously have an interest in a subject. What is your site all about? You probably know quite a bit about your subject, at least some of which, other people might like to learn, so, write about it! Publish it on your site. Publish it in an ezine. Both things will help.
If you don't think you can write about your subject in a way that would engage your audience, hire someone to write your thoughts for you. The money spent on such a project would be worth a lot more than hiring someone to help you fool a search engine, which would eventually backfire on you anyway!
Many webmasters are so busy trying to figure out how to fool the search engines into thinking that their pages are important, that they have forgotten what makes them important. They end up like the guy at work who spends more time and energy avoiding work than he would have spent if he had just done his job to begin with.
If the goal of the search engine is to find useful content and arrange the links to that content in such a way that the searcher can find the good content in the easiest way, and it is, and, if the internet end user is a human being, it stands to reason that websites designed with the human end user in mind, would do well.
If the site has keywords that match what an average human being would type into the browser to look for that particular type of content, and arranged in such a way as to make it easy for a human being to find the content that he or she is looking for on the site, the site should do well.
If this site has links to useful content on site and off, was designed by a human being, for a human being would end up ranking pretty well. It also stands to reason that a sight designed by any other method, is trying to skew the process by means that would, in any other field of endeavor, be considered dishonest!
Search engines exist to serve people by providing accurate results. These accurate results consist of information that people want and need, whether that is a place to buy merchandise, find services or acquire information. Any attempt to fool the search engine is inherently "black hat."
In the end, the internet is about human beings, for human beings, and the human element should never be left out of the equation.
James Burns writes on internet and social issues from a different perspective, from his home in Tyler, Texas, and his home page can be seen at http://www.dotcomrevolt.com
He is a licensed outdoor pest professional, and also writes on home garden, and environmental issues at http://www.rationalenvironmentalsolutions.com
